On Sundays, designer Louise Fili likes to venture into her Manhattan office, pull out her visual diaries–albums of perfume labels, orange wrappers, photographs of street signs, she’s been making for ...

The Barrelman logo was the first identity used by the Brewers. It was first used by the original American Association Brewers in the 1940s.

The PyeongChang Winter Olympics may be over, but there’s already chatter about the next games. On Wednesday, Tokyo released the official mascots of the 2020 Summer Olympics: a pair of futuristic ...

A team's logo and colors won't make it better or be the difference between a championship or first-runner-up finish, but it doesn't hurt if the team's players and fans at least feel like winners when ...

For a diverse and growing field of 2020 Democratic contenders looking for a winning branding strategy, a lot is riding on the humble campaign logo. Subscribe to read this story ad-free Get unlimited ...

They are seen repeatedly on TV commercials, front lawns and social media. They can inspire a generation of voters or become the butt of a joke on the campaign trail ...

The question of which golf club has the best logo is subjective. It's one of golf’s great grill-room debates because there is no correct answer. Still, the best club logos all have the same effect as ...