The Trek-Segafredo team are reportedly set to rebrand ahead of this year's Tour de France after attracting major new title sponsorship from supermarket chain Lidl. According to Belgian newspaper Het ...
Lidl-Trek have named their Tour de France and Giro Donne line-ups and released a teaser video of their bright new racing colours as they transform from Trek-Segafredo to Lidl-Trek for the rapidly ...
IDLProcycling on MSN
Milan may have to take a step back at Lidl-Trek after winning the green jersey, as Pedersen could be preferred for the Tour
Lidl-Trek accomplished a unique achievement in the Grand Tours this year: the American team won every points jersey. Jonathan ...
Cyclingnews on MSN
Why Lidl-Trek signed Juan Ayuso, and what it means for their future as one of the peloton's super teams
It's not our style but it had to be done' team manager Luca Guercilena says of dramatic signing, as he tells Cyclingnews about the team's goals and future ...
LE COLLET D’ALLEVARD, FRANCE - JUNE 07: Tao Geoghegan Hart of The United Kingdom and Team Lidl - Trek competes during the 76th Criterium du Dauphine 2024, Stage 6 a 174.1km stage from Hauterives to Le ...
Lidl has denied reports it is shedding its hard discounter role in France by selling more major brands. However, a spokesman told just-food Lidl, which has 1,600 stores in France, had unveiled a new ...
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