Levi Strauss & Co. is doubling down on luxury denim, planning to roll out its new “Blue Tab” jeans — which cost $300 to $400 ...

Levi's will sell its new line of $300 jeans in more stores next year as it looks to boost growth by tapping into strong ...

Levi’s more or less invented blue jeans as we know them and has stood as the industry standard for the past century. No symbol is more associated with stylish denim than the little red tab. The San ...

The exhibition also includes reproductions of the iconic denim gown and suit Britney Spears and Justin Timberlake wore to the ...

All products featured on GQ are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Two years ago, the ...

Welcome to Hit the Racks, an inside look at the vibiest stores in the GQ universe. This time around we're at Levi’s in SoHo, ...

What happens when mere baggy jeans aren’t stylish enough? Things get twisted. By Jacob Gallagher These jeans bend, they contort, they, as their prevailing name suggests, twist. If straight-leg jeans ...

Aug. 4 (UPI) --Beyoncé is starring in a new Levi's jeans ad. Chapter 4, titled "The Denim Cowboy," released Monday and is the fourth installment in her Levi Strauss & Co.'s Reimagine campaign. It ...