Customer lifetime value (CLV) is among the most critical metrics for businesses, reflecting the total revenue a company can expect from a customer throughout their relationship. Strategic advertising ...

Measuring media has never been as precise as stakeholders would like. Adding CTV (connected TV) and ATV (advanced TV) to an already intricate mix compounds the complexities. I recently asked Scott ...

With the constantly changing marketing landscape, measuring and analyzing marketing productivity metrics will become routine. Organizations can be successful in the present and future by conducting ...

The changes in the UK media landscape over the past 20 years have been enormous. In the space of a generation we have witnessed the arrival and rise to mainstream acceptance of multi-channel ...

SANTA CRUZ — While many ballot measures in this year’s elections such as measures D, N and O, divided Santa Cruz voters figuratively, the passage of Measure E over the summer divided them literally.