Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. According to the company, LEGO SMART Play "represents one of the most ...

This year we got announcements of new smart glasses, a $9,000 smart purse, and plenty of robots. But on a more practical ...

In the end, this is more a neat oddity than a new way to play. LEGO prides itself on its worksmanship, and it has successfully persuaded the general public that quality and consistency justify expense ...

Anthony Taormina is an original member of the GameRant team, having been part of the publication for over 17 years. He coordinates content for all facets of the site and helps manage its social media, ...

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The Millennium Falcon is an unsurprising addition to LEGO's debuting SMART Play Star Wars ...

Smart Play is a new line of interactive Lego pieces that will debut later this year in some Star Wars sets CES Lego Smart Brick Star Wars Lego announced a big step forward in how kids will play with ...

It has been three years, five months, six days since my kids announced they were too old for Lego (not that I’m counting). As kids grow into teens, they may feel the need to distance themselves. It’s ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.

What started as a routine Target run turned into a galactic adventure for families in northeast Atlanta. On Sunday, the LEGO Group teamed up with Target to debut its new LEGO Star Wars SMART Play ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9. LEGO is bringing its bricks to life. The company unveiled ...

What are the first LEGO SMART Play sets? They are three new LEGO Star Wars sets including the Throne Room Duel and Darth Vader’s TIE Fighter. LEGO SMART Play is HERE. And that means that your LEGO ...