In an interview with China Daily on Tuesday, Niels B Christiansen, LEGO Group CEO, said the group has plans to expand its physical presence in China, from 60 stores in 18 cities to 140 stores in more ...

Lego is putting its money on China’s expanding middle class, the world’s biggest, shrugging off short-term economic woes in the Asian nation. The world’s largest toymaker will invest in China, adding ...

LONDON (AP) — Toy maker Lego is partnering with China's internet firm Tencent to offer games, video and possibly a social network aimed at children. The privately-owned company based in Copenhagen, ...

The Chinese name for Lego, Legao, includes the character for happiness. And indeed, China has brought much joy to the world’s top toymaker by revenue. Brick by brick, the Danish company has built up ...

Paul Huang, senior vice president of LEGO Group and general manager of LEGO China, speaks at a press conference held in the company's booth at the fifth China International Import Expo (CIIE) in ...

Lego Group still plans to build brick by brick in China this year despite the country's yawning economic troubles. "We are keeping our investments [in China] going," Lego Group CEO Niels B.

Danish toy maker LEGO Group sees China as a key market in achieving its sustainability ambitions and recognizes the proactive ...

BEIJING/SHANGHAI (Reuters) - Danish toymaker Lego is hoping to build a following with Chinese parents by promoting its place in the classroom as well as the toy box. The firm, famous for its brightly ...

HONG KONG (AP) — Danish toy maker Lego said Thursday it has won a major legal victory in China, where a court ruled in its favor in a copyright case against companies making knockoffs of its famous ...

Lego will soon construct its first carbon-neutral factory in Vietnam as a part of its environmental mission. In 2006, the toymaker giant stopped producing in the United States and moved its operations ...