Marchex (NASDAQ: MCHX), which harnesses the power of AI and conversational intelligence to drive revenue acceleration and operational excellence, today announces the launch of Industry Benchmarking ...

Senior marketing managers tend to be extremely busy, which is why they need to set up dashboards that allow them to quickly analyze inbound marketing strategies and conversions. Smart Web analytics ...

Treat uptime as a core KPI, linking it directly to financial health and long-term business resilience. Even small uptime gaps can cost manufacturers thousands in lost productivity and customer trust.

Marketers aren’t always sure how to prove their value and keep their job. This post will help you figure out what your bosses care about and how you can show the value of PPC on a dashboard. People ...

One thing I see lacking on most dashboards and key performance indicator (KPI) measurement systems companies produce to track their own performance is an external perspective. Companies become so ...

A business monitors key performance indicators (KPIs), such as the level of customer satisfaction, to gauge business performance. This data is often input into a computer application which will ...

To drive results, data must shape decisions in real time. That means prioritizing clarity, ownership and follow-through. When ...

The challenge of growing an SEO agency as the business becomes more sophisticated translates into staying on top of two major components — the client acquisition process and the client retention ...

Sanjay M. Patel is founder and chief executive officer of Practice Pro, a leading developer of therapy practice management software that helps clients develop more efficient practices, engage ...