If you’ve played around with audience targeting in a Demand Gen or Video campaign lately, you may have thought to yourself, “Um… does something look different here?!” It’s not just you. Audience ...

Greg Finn wrote "So not only can that audience signal help to jumpstart the campaigns, but will also inform throughout the lifecycle of the campaign. Additionally, these signals can help to inform ...

"Including them early in the campaign lifecycle can be useful to help jumpstart performance, but they will also continue to inform our systems over the campaign lifecycle," the company clarified.