14-year-old George Farrow, Rochester's 'Ice Bath Guy,' is approaching 100 consecutive daily plunges

On April 1, 14-year-old George Farrow of Rochester will reach a personal milestone: His 100th consecutive day taking an ice ...
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What are ice bath facials? Experts weigh in

NBC Select independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. We don’t always have the answers, but we have some people ...
KTTC

Rochester teen to complete 100 ice baths through bitter winter

George Farrow spends two minutes of his day outside in an ice bath. He will be completing his 100th ice bath in April.
Wired

How Long Should You Cold Plunge?

You don't need to Ernest Shackleton yourself to reap the benefits of cold plunging. A calm, controlled ice bath is key. Depending on your disposition, a minute in an ice bath can feel like agony or ...