Broadcaster ITV has said advertising revenues are set to reach the highest in its history this year thanks to a rebound as the wider economy recovers from the pandemic. The group behind dramas such as ...

LONDON, July 25 (Reuters) - Britain's ITV (ITV.L), opens new tab reported a better-than-expected 10% rise in total advertising revenue in its first half on Thursday after strong demand during the Euro ...

The U.K. TV giant, led by CEO Carolyn McCall, now sees ITV Studios 2024 revenue down slightly instead of flat due to "key productions being contracted as executive productions rather than ...

ITV is to screen ads during live action of England rugby matches for the first time this week, it has announced. Samsung and Virgin Atlantic will be the first brands to trial the new format during the ...

The U.K. TV giant, led by CEO Carolyn McCall, reported its first-quarter financials. By Georg Szalai Global Business Editor U.K. TV giant ITV on Thursday reported a 3 percent advertising revenue gain ...

ITV is launching two new TV commercials which have been created using Generative AI as part of an expanded commercial creative production service to encourage Small and medium-sized enterprises (SMEs) ...

ITV and Magnite have announced details of a partnership to widen the TV ad market. Marking the next phase in its strategy to enable generative AI ad creation, ITV is leveraging Magnite’s streamr.ai ...

British commercial pubcaster ITV beat market expectations in the first half of its fiscal year despite overall revenue declining slightly, with the continued strong financial performance of its ITV ...