Hyundai used the 2026 New York International Auto Show to debut the Boulder Concept, a body-on-frame SUV that the company confirmed previews its first-ever midsize pickup truck, due to arrive in the U ...

The New York International Auto Show has seen plenty of big moments over the decades, but Hyundai's Wednesday morning press conference at the Jacob Javits Convention Center delivered something nobody ...

Hyundai capitalized the 2026 New York International Auto Show to unveil one of its most unexpected concept models yet. The Hyundai Boulder Concept arrived without prior teasers, signaling the brand’s ...

Hyundai has officially revealed the Boulder Concept, a rugged body-on-frame off-road SUV designed to celebrate the freedom of adventure and outdoor exploration The trail-ready vehicle features extreme ...

For years, Hyundai has danced around the truck market without fully committing. The Hyundai Santa Cruz gave buyers something different, but it never aimed at the serious off-road crowd. Now that ...

NEW YORK, April 1, 2026 /PRNewswire/ -- The Hyundai Boulder Concept sport utility vehicle today made its surprise global debut at the 2026 New York International Auto Show. This SUV design study ...

After the not-so-successful launch of the Kia Tasman, which is not exactly selling like hotcakes, sister brand Hyundai also plans to introduce a rugged workhorse, and unlike the Kia, this one will be ...

If you're a Jeep Wrangler or Ford Bronco owner and Hyundai made a serious off-road vehicle, would you be interested in it? You know, one like this? I'm Aaron Bragman, Detroit Bureau Chief for cars.c ...

The new concept shown at the New York Auto Show previewed the platform for a midsize truck coming before the end of the decade. The Hyundai Boulder Concept previews a new body-on-frame platform. The ...

Forbes contributors publish independent expert analyses and insights. Kristin Shaw is an automotive journalist based in Texas. This voice experience is generated by AI. Learn more. This voice ...