NEW YORK (AP) — Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor, ...

In my 30 years of crafting award-winning and culture-shaping advertising, one constant has remained true: humor works. Whether it’s to cut through the noise or to create a lasting emotional bond with ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. For its ninth consecutive Super Bowl appearance, Pringles continues to demonstrate how ...

The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen it. These campaigns employ a variety of tools to hook us, such as clever ...

Video ad platform XR Extreme Reach is out with its analysis of Super Bowl Ads, finding that the use of humor is up significantly, while the use of celebrities and calls to action are down versus a ...

The Super Bowl remains the biggest night in advertising, even if advertisers continue to work from a celeb-heavy, risk-averse playbook that is starting to show its age. Despite the familiar tactics, ...