Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their flaws as a metric—caused by factors ...

Do you want to increase open rates? Then you have to learn how to write subject lines that make the audience want to open the email immediately. In this article, we’ll take a look at 5 tips for ...

Email opens have never been an incredibly accurate metric. Tracking pixel-based opens is deflated by image caching, image blocking, and email clients that don't render images, such as voice assistants ...