Wharton’s Jonah Berger shares tactics for how to push even the most resistant people in new directions. Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most ...
In periods of sustained change, people pay closer attention to who they trust than to what is announced. Employees listen for consistency. Managers look for language that helps them guide teams ...
Inspiration alone isn't the answer for high performance amid change. Routinizing change may be.
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