Jim Cooper was named the winner of the '08 PPG Hot Wheels Spectraflame "Paint Your Ride" Contest. The announcement was made at the 11th annual Goodguys PPG Nationals in Columbus, held this past ...

Vroom! Gentlemen, start your engines. Hot Wheels, the perennial car from Mattel for kids to race, is a natural property for a comic book. Back in the late 1960s, when Hot Wheels debuted, DC thought ...

We talk design, marketing, and inclusivity with the man in charge of Hot Wheels, Matchbox, and more.

Hot Wheels has kicked off a three-week, six-city, cross-country road trip from Mattel, Incorporated El Segundo, California headquarters to celebrate its 40th anniversary. The road trip will travel ...