Q: I was interested to read your article, “Henry Ford: The Great Industrialist & Fateful Hunger March,” as I have been a big fan of the history of the Ford Motor Company since the first time I read, ...
The Edsel was "the Titanic of automobiles." Like that ill-fated ship, the car was launched with great expectations only to sink soon afterward. Also like the story of the Titanic, the Edsel's saga ...
The story of the Edsel serves as a cautionary tale for corporations, highlighting the consequences of high expectations, overconfidence, and large budgets when they clash with actual consumer needs ...
On Nov. 19, 1959, Ford discloses plans to end production of the Edsel. Code-named the E-car, the Edsel had been introduced on Sept. 4, 1957, or E-Day, to slot between Mercury and Lincoln. It was a ...
It all started with the promise of an upscale brand that was set to deliver some of the most innovative cars in its price range, but only three years and about $250 million in losses later, the Edsel ...