Retailers who personalize the shopping experience have a better chance of building a meaningful relationship with consumers. With a focus on localized customer engagement strategies, leading retailers ...

LOS ANGELES--(BUSINESS WIRE)--Guitar Center, the largest musical instrument retailer in the U.S., has launched Rig Advisor, becoming the first music retailer to introduce an AI-powered shopping ...

Guitar Center, Inc. announced on Monday that that it has signed a definitive agreement to acquire certain assets of Hermes Trading Company Inc., a Texas-based musical instruments distributor and ...

“Rig Advisor” delivers real-time in-store recommendations, artist-inspired tone matching, and simplified gear guidance for musicians at every level Guitar Center, the largest musical instrument ...