Opinions expressed by Entrepreneur contributors are their own. Guerrillas know that marketing is just a fancy word for selling. It’s more common sense and patience than anything else. It’s a process ...

Opinions expressed by Entrepreneur contributors are their own. As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerrilla marketing secrets, and ...

The Launch Pad @ Francis Tuttle will present an evening seminar for small business owners and aspiring entrepreneurs on Guerrilla Marketing. The session is scheduled for 7-9 p.m. Sept. 19 at Francis ...

At Boston University’s Guerrilla Marketing Society, the sky’s the limit. The group has worked on marketing campaigns for big name clients — from Expedia to Spotify as well as campus favorites like ...

Host Claude Brodesser takes listeners back in time and into the future to the days of the studio staff screenwriter, and find out whether guerilla marketing is making a monkey out of Hollywood. Plus, ...

Tough economic times are requiring more and more business owners to find creative ways to get ahead. Lots of people think that during hard times, businesses should scale back — but this is a huge ...

Guerrilla marketing that uses emotional appeals such as joy is associated with short-term positive movements in company share prices, according to a study published in the Journal of Advertising ...

From 626 to Farmers' Markets: The Direct Impact of the HSW Trailer Proactive Localization: The Korea Ginseng Corp. Trailer Roadshow HSW Herbal Beverage Brand Beats the Heat with Sparkling New Summer ...