The grocer’s launch of Simple Truth Protein builds on a growing food trend and marks the latest line extension under the popular store brand.

The price of groceries continues to increase, and Dollar General is working on a solution to help consumers save more on their weekly grocery runs. The discount retailer has a number of private-label ...

Jaya Saxena is a correspondent at Eater, and the series editor of Best American Food and Travel Writing. She explores wide ranging topics like labor, identity, and food culture. These “shock flavors” ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

It's no secret that many grocery stores have been expanding and improving their private-label brands for years, but the numbers themselves are pretty shocking. Back in 2021, the market saw about a $2 ...