Google launches a small-business resource hub that centralizes setup, ads, analytics, learning, and partner website options ...

In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns. To enable ...

What are the most important things to track in Google Analytics? WebLink International, which provides membership management technology to business associations and other member based organizations, ...

Google offered some insights yesterday into its innovative, data-driven HR process. “All people decisions at Google are based on data and analytics,” said Kathryn Dekas, a manager in Google’s “people ...

(1/3) Publishers, ecommerce sites, and marketers rely on Google Analytics data to make decisions that affect their business. But very few understand the vulnerabilities of Google Analytics and how ...

The traditional approach to managing data for business intelligence applications is through the use of a relational database for analytics, perhaps as the foundation of a data warehouse system – ...