Google providing a single toggle and multi-source data capture promise more accurate conversion tracking with less setup for ...

Google Ads introduced new form tracking in Tag Manager that enables codeless event creation for lead form submissions. Advertisers can now set up conversion tracking via a user-friendly interface, ...

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for ...

Google updated its Google Tag Manager (GTM) conversion tag, changing how to configure user-provided data for Enhanced Conversions directly in the tag. Google launched a change to offer all advertisers ...

Google sent out an email to advertisers yesterday about changes coming to Google Tag Manager. Specifically, Google Tag Manager will send events before loading a Google tag and Google calls this a ...

This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback.