GLENDALE, AZ (AZFamily) — Liam Stevens started golfing about a year ago. “I started working at a country club,” he said. “It made me want to golf more and get better.” He decided to get fitted for ...

Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...

Golf experts are highlighting wrist position as a crucial but often overlooked factor in both ball striking and custom club fitting. Understanding whether a player’s lead wrist is neutral, bowed, or ...

The perception that only good players can benefit from a fitting isn’t correct. A new Golf Datatech study on fitting confirms everybody loves their game after a fitting. The massive new study, the ...

Golfers now have access to AI-driven tools that instantly value clubs using real sales data, while fitting programs like GOLF’s Fully Fit 2026 emphasize personalized gear selection. Platforms such as ...

Welcome to Fully Fit 2026, GOLF’s new platform for providing you with real-golfer insights into what 2026 gear might be best suited for your game. To this end, we assembled six GOLF content creators ...

NASHVILLE, Tenn. (WSMV) - A new custom golf club fitting and building facility is opening in Nashville. True Spec Golf has partnered with Intown Golf Club, a private indoor golf facility, to open its ...

DANVILLE, CA - SEPTEMBER 25: Suzann Pettersen of Sweden waves to the crowd on the 18th hole during the second round of the CVS/pharmacy LPGA Challenge at Blackhawk Country Club on September 25, 2009 ...

The golf industry loves selling you “revolutionary” tech every season. Most of it’s overblown. But some trends in 2025 are genuinely changing how we play and practice. Here’s what’s actually worth ...