There's a generation quietly moving through their late forties and mid-fifties right now, holding up entire families, managing graying parents, navigating brutal workplaces, and doing it all without ...

Ask four people what it would take to feel rich, and you'll get four different answers. What's strange is how neatly those ...

Every generation grows up with defining moments. I am a millennial, and I can think of about 100 moments that impacted our lives. However, few generations have endured more pivotal moments than Gen X.

Every single generation is beautiful in its own way. Despite our differences, each generation's unique characteristics should always be celebrated and appreciated. Yet, when it comes to Gen X, there's ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as "the olds" has been labeled over the years. From baby boomers to ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...