In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...

The insurance company GEICO is doing something a little different to advertise: It has turned documentary cameras on the life of its spokes-gecko. Legend of the Lizard: The Full Never-Before-Seen ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

The insurance firm is eschewing a conventional Super Bowl ad with long-form digital content and a blitz around the CBS pregame show. “Legend of the Lizard” is the culmination of a campaign Geico ...

GEICO’s famous Gecko spokesman is exploring another career path, debuting his first book. Entitled You're Only Human: A Guide to Life, the 164-page book is published by Workman and retails for $11.95.