LEGO is launching a SMART Play system that introduces three new interactive pieces: Bricks, Tags, and Minifigures. The technology allows users to add sounds and flashing lights to their LEGO sets. The ...

Ever thought why a Ferrari 458 has that unmistakable sports car sound? Well, the dutch lego scale cars and trucks model builder, Huib van der Hart, did. So he thought he’d build a V8 engine and a ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

I think we can all agree… We spend A LOT of time looking at screens in this day and age. Whether it’s for work or play, whether we’re young or old, whether we mean to or not, screens have just ...

Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being paid isn't quite worth it. Reading time 3 minutes Ever since they were ...

LEGO has shared a new album called LEGO® White Noise, which features ASMR-like tracks of brick-building sounds that are actually pretty soothing. LEGO® White Noise is a seven-track album that only ...

If the soft clicking of putting LEGO bricks together is something that you need to soothe yourself into sleep at night or keep you focused while working during the day, The LEGO Group has exactly what ...