Is your funnel top-heavy, bottom-heavy or perfectly proportioned? This question has come to dominate budget discussions, almost more than raw value for money. And there is a good reason for our funnel ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The once-reliable sales and marketing funnel has evolved beyond its original form.

A couple of years ago, I saw an essay by Elijah Meeks, former Data Visualization Society executive director, about how “We Live in a World of Funnels.” It started out like this: “You think you’re ...