The perfume industry is evolving rapidly, with new trends shaping the way fragrances are designed, produced, and packaged.

So, what does 2024 have in store for fragrance? To find out, I spoke to perfume experts, perfumers and fellow fragrance lovers to share the perfume trends that they think will shape 2024.

2024 was no doubt the year of fragrance ... Keep reading for our full 2025 perfume trend report, according to three fragrance experts: "The rise of sweet perfumes stems from their ability to ...

And much like fashion, fragrances have trends. Zaweer Ebrahim, of Playboy, anticipates the top five trends for 2024: Unisex fragrances This year, the perfume world is evolving. Instead of sticking ...

“The emerging trend reflects the modern gourmand ... “enhancing the overall composition of the fragrance,” Watteau explains. The end of 2024 saw a burst of cherry and strawberry scents ...

To maintain momentum, brands must focus on filling unmet needs and tapping into white space opportunities. “Innovation in the ...

In the cosmetics department, all eyes will be on the eyes when the hottest trends for 2024 include an injection of smouldering sexiness, or so reports Cosmopolitan, where glowing eyes full of ...

The global herbal essentials market is experiencing a significant upsurge, driven by the increasing consumer inclination ...