In 2006, a Frenchman named Patrice Bastian registered the Feiyue brand name in his home country after chancing upon the shoes during a kungfu class in Shanghai the year before. Together with a group ...

For the Chinese people, Feiyue has come to represent the Chinese public on multiple levels. From the legendary Shaolin monks to politicians and sportsmen, the Feiyue brand has transcend all social ...

Lace-up canvas shoes with a vulcanised rubber sole. Plenty of footwear brands fit this description, but Chinese brand Feiyue is slightly different. Feiyue has been traced back to 1920s Shanghai, when ...

Ning Zhong, a professor from the School of Management at Fudan University, said that the success of the French Feiyue sneakers has taught Chinese brands a good lesson on how a brand can boost its ...