KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big. We’ve caught up with marketers and experts to ...

Digital marketing is taking the business world by storm. Approximately 83% of businesses believe that their current digital marketing efforts are successful in assisting their goals. Billions of ...

The recession is always a day away, it seems. Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than ...

These 15 considerations should be top of mind when you and your organization are establishing content marketing KPIs and metrics. With more brands and enterprises making the transition to full-blown ...

Every digital marketing campaign has key performance indicators (KPIs). Most of the time, profitability is a main factor in the KPIs. In every digital marketing campaign, you have multiple channels ...

Data in marketing is a crucial asset when growing the number of new patients in dental implants marketing on new patient marketing, especially if you are running ads. Regardless of whether you own a ...

What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that. Tom Cruise’s “Jerry Maguire” sports agent movie character famously shared a ...

Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe. Not surprisingly, digital ...

For capturing and retaining customers, the importance of a successful email marketing strategy is paramount. In fact, 81% of small and midsize businesses (SMBs) rely on email marketing as their ...

Opinions expressed by Entrepreneur contributors are their own. A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...