Cvent Audience Connecter for LinkedIn helps B2B marketers refine audience targeting and improve campaign activation to maximize event ROI on the world’s largest professional network The integration ...

Cvent is a leading cloud-based enterprise event management company, with more than 15,800 customers worldwide. It offers software solutions to event planners for online event registration, venue ...

For acquiring leads and doing business, there is no substitute for the value of face-to-face events. That's why, prior to the COVID-19 pandemic, meetings and events commanded 25-30% of B2B marketing ...

A recent report found that across the board, nearly one in two business-to-business (B2B) leaders surveyed say the chief marketing officer (CMO) now has a more direct impact in driving revenue and ...

When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices ...

Events management is an integral part of the marketing mix. If you are handling a brand, every marketing activity should be aligned with your over-all marketing strategy. It is also imperative that ...

Software can be a real time-saver and provide a great convenience for event planners. Many free event management software options can transform your workday. From helping you find event spaces to ...

Event management is an essential aspect of public relations (PR) that holds significant importance in fostering positive relationships between organisations and their audiences. PR practitioners often ...

The event management minor offers students of the Department of Human Performance and Health Performance at Western Michigan University the opportunity to learn the management techniques needed to ...

The Kilts Center hosts events that facilitate the study and practice of marketing as well as deepen relationships across our community. For MBA and specialized masters students, we offer programs and ...