A new set of hyper-realistic fishing lures is drawing the attention of anglers and freshwater gear reviewers alike, as their flexible, lifelike motion is credited with significantly increasing strike ...

Although big minnow imitating lures have been around for over a century, it seems like they really became part of big bass ...

Dillon Nutt revealed Berkley’s unreleased bait on live camera, while at the same time a strange, spiny lure trend swept through the 2026 Bassmaster Classic. But it wasn’t the only “mystery bait” ...