Elf on the Shelf, the magical holiday tradition that helps children connect with Santa before Christmas, is celebrating its 20th anniversary and sisters Chanda Bell and Christa Pitts share the story ...

A few years ago, Kurt Neesley of Redondo Beach, California, was brainstorming where to put his family’s Elf on the Shelf for his three kids to find the next morning. He decided to make it look like ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new tradition that resonates with families worldwide is nothing short of a ...

Is Elf on a Shelf creepy? Is regifting acceptable now? How about fake trees? These questions, among several others, typically lead to debates around the holiday season. Similar to arguments over candy ...