From the first time I saw a 15-inch bass eat a 9-inch glide bait I’ve been fully addicted to swimbaiting. I’ve since caught new PBs and witnessed the savage predatory instincts hardwired into bass of ...

There's been a steep rise in popularity of the 6-inch-ish soft plastic swimbait over the last decade. Several companies have introduced pre-rigged baits in this size range with wire harnesses and ...

Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

Although big minnow imitating lures have been around for over a century, it seems like they really became part of big bass fishing culture in the late 1980s to early 1990s. Since then, there’s been an ...

The fishing world is full of alpha-dog-type thinkers, so lure design collaboration isn’t always easy, but on those occasions when egos get suppressed, everyone wins ...