Poppy can be a rather stand-offish cat. She doesn’t sit on laps, she hates to be picked up to the point of anxiety. She will sometimes fix me with a curious, pensive gaze, as though trying to work out ...

Cat treat brand Dreamies has released an ingenious billboard campaign that takes thinking outside the box to a whole new level. Featuring a clowder of cats clambering all around a bag of the coveted ...

Another cliff, another soft landing. As we hurtled off the 2012 snack-food cliff into a year devoid of Hostess Twinkies, it turned out there — at the bottom — was a sponge-cake pad of dextrose ...

Gaming company DreamHack has announced the full list of winners at today’s second annual “The Dreamies” Award Show, with multiple award-winner Hades taking home the event’s top honor. The awards ...

Adam & Eve/DDB demonstrates the power Dreamies has over the nation’s cats with a new campaign showing how just one shake of a pack of Dreamies can instantly win over any feline. The campaign sees the ...

Cirkle for Dreamies won at The Drum Awards for PR 2022 for Best Corporate PR. Here, we find out how the agency executed the ‘Life Partners’ campaign. 71% of the LGBT community own a pet – a higher ...

Fans of pet antics and/or cat lovers will appreciate the latest ad for Dreamies. Part of the Mars brand line, Dreamies cat treats just launched a new global campaign: “Cats Will Do Anything.” The ...

“Some 95% of cats find Dreamies irresistible,” the cat treat maker’s new ad begins, rather triumphantly. The brand is so self-confident that it speculates the other 5% might somehow be humans named ...