FORT MYERS, Fla.--(BUSINESS WIRE)--VeraData- a private company providing deeply insightful data & marketing services to more than 100 of the largest charities in the world- is discovering a new ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

Direct mail marketing services could be your next game changer. Find out the benefits and start implementing strategies that ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Are you a print subscriber? Activate your account. By Jeanine Poggi - 1 hour 2 min ago By Ethan Jakob Craft - 1 hour 51 min ago By Mike Juang - 2 hours 4 min ago By Ad Age and Creativity Staff - 2 ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Direct Mail programs succeed or fail for a variety of reasons, primarily because of the lists, the package and the offer. The list constitutes 40% of a successful mailing. Without a good, targeted ...

Give a pop quiz to most direct marketers on postal list testing and you’ll find an incredibly knowledgeable group of professionals. Give a similar quiz to the same group on e-mail list testing, and ...

Grabbing a prospect’s attention as soon as your missive lands on their desk is the hook that every campaign needs, no matter how good your direct marketing data is. So how are successful marketers ...

Most advertisers know that brand building is a gradual process, that they may have to invest years—slowly building awareness and steadily improving the perception of a company, its products and ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...