A 30-year veteran of the direct mail and digital industries, Lori joined NaviStone in 2016 as the Chief Revenue Officer. Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would ...

Postcards are still one of the most effective and efficient methods of marketing available today. Even with all the digital sales and advertising going on, direct mail postcards still work and can ...

"Our goal at Thankster has always been to enhance the personal touch in direct mail," said Paul Geller, CEO of Thankster.

What do you mean the post office won’t let me mail it this way? Almost every day we get this question from a client. Since the post office has made mailing very complicated, there are many times that ...

Including the feedback mechanism on the postcard, while keeping it simple and visually appealing, ensures that customers feel inspired to participate. Understanding your customers leads to better ...

It’s clear that we all want the best return from our direct mail postcards. Important design factors like the right layout and images significantly impact the success of a direct mail marketing ...

Spending on direct mail is expected to increase again in 2011, and retail is one of the vertical markets expected to drive this growth. Direct mail continues to be a widely used channel for customer ...

Ashley is the Marketing Director of Mailing.com, which supports the direct marketing programs for many popular U.S. brands. Not yet. However, if we don't take advantage of the data and digital ...