Postcards are still one of the most effective and efficient methods of marketing available today. Even with all the digital sales and advertising going on, direct mail postcards still work and can ...

There are a lot of moving parts when it comes to marketing, including postcard marketing. There is a certain amount of strategic planning, skill, and coordination that goes into the perfect direct ...

What do you mean the post office won’t let me mail it this way? Almost every day we get this question from a client. Since the post office has made mailing very complicated, there are many times that ...

Including the feedback mechanism on the postcard, while keeping it simple and visually appealing, ensures that customers feel inspired to participate. Understanding your customers leads to better ...

Direct mail marketing services could be your next game changer. Find out the benefits and start implementing strategies that ...

Augusta Free Press LLC worked with the Harrisonburg-based PavCon Group on a direct-mail postcard primarily targeting the Harrisonburg-Rockingham County markets. The postcard was sent to nearly 10,000 ...

How compelling was the call to action on your last direct-mail postcard? Did you meet or exceed your goal response rate? If not, and your postcard headline and body copy are in great shape, chances ...

Let’s be honest—getting customers to respond to marketing these days can feel like pulling teeth. Digital ads? Overcrowded. Emails? Lost in spam. Social media? A never-ending scroll. But direct mail?

Because it delivers more detail than the cheaper, briefer postcard mailer, the brochure makes a great direct mail alternative when it’s time to dig deeper for a positive customer response. It’s not ...

Companies that use Mailchimp for their online marketing now have a new way to reach out to consumers through the platform: physical mail. Mailchimp is rolling out a new feature that will let users ...