NEW YORK (AP) — What we have here in 2017 is a heap of chaos and disruption. What we need in 2018? The Pantone Color Institute thinks whatever that might be will come in the deep purple hue of "Ultra ...

For decades, people have speculated about Hollywood icon Elizabeth Taylor's eyes, questioning their true hue: Are they blue velvet, deep purple or vivid violet? Such is the legend surrounding Taylor's ...

Many of us develop strong attachments to particular colors, but purple brings out the most focused and enthusiastic devotion. What makes purple so distinctive? Part of the answer comes from optics.

Former NBA star turned entrepreneur Baron Davis, who has always been known for his impeccable sartorial style, famously said: “If you want to make a statement, wear purple.” Similarly, if you want to ...