Add Yahoo as a preferred source to see more of our stories on Google. Assimon, who joined De Beers in 2020, will remain until the end of February before taking up a new job outside the group later ...

Diamond giant De Beers slashed the price of its lab-grown rocks by nearly 40%, citing their plummeting wholesale prices, the London-based company said Friday. The man-made gems, which have gained in ...

De Beers is synonymous with diamonds, having coined the phrase “Diamonds are forever” back in 1947. However, the company’s own business in precious stones has been in jeopardy following mining giant ...

Add Yahoo as a preferred source to see more of our stories on Google. LONDON — The De Beers diamond jewelry brand is facing the future with a new name, a fresh focus and a campaign that aims to ...

“Natural diamonds are the perfect symbols to celebrate life’s most meaningful moments,” De Beers Group CEO Al Cook said. The world’s largest jewelry retailer, Signet Jewelers, famed for its Kay ...

Taylor Swift is proving once again that she knows how to make repeat pieces feel brand new. While attending a wedding in ...

De Beers chief executive Al Cook wants to save a generation of lovers and newlyweds from what he calls a “huge con” when it comes to buying diamonds. In the process, he hopes to rescue his iconic ...

Lab-grown diamond brand, Lightbox, has permanently reduced its prices to as low as $500 per carat, from a previous price of $800 per carat, for the brand’s standard range of lab-grown diamonds, De ...

Fresh, authentic campaign connects the journeys of ‘Zillennial’ couples, who are leading the engagement recovery, with the incredible journey that natural diamonds take as the ultimate symbols of ...

In Bustle’s Quick Question, we ask women leaders all about advice, from the best guidance they’ve ever gotten to what they’re still figuring out. Here, jewelry designer Otlotleng Moshupa — the 21-year ...

LONDON — Céline Assimon is stepping down as chief executive officer of De Beers Jewellers in a pivotal moment for the retail brand, and the wider De Beers group. Assimon, who joined De Beers in 2020, ...

LONDON — The De Beers diamond jewelry brand is facing the future with a new name, a fresh focus and a campaign that aims to reflect its multicultural origins. The company, which launched in 2001 as De ...