Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. De Beers launched its largest diamond campaign in a decade, ...
Fresh, authentic campaign connects the journeys of ‘Zillennial’ couples, who are leading the engagement recovery, with the incredible journey that natural diamonds take as the ultimate symbols of ...
De Beers is synonymous with diamonds, having coined the phrase “Diamonds are forever” back in 1947. However, the company’s own business in precious stones has been in jeopardy following mining giant ...
De Beers hosted a cocktail reception at the art fair, followed by dinner at Markette.
Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. “Natural diamonds are the perfect symbols to celebrate life ...
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Are Diamonds Still Forever? De Beers Battles Lab-Grown Stones As It Sparks Existential Crisis
De Beers, the London-headquartered diamond mining icon, is confronting a crisis of value and identity in 2025. Under CEO Al Cook, appointed in early 2023, the company has intensified efforts to defend ...
The popularity of synthetic stones has sent the market for natural diamonds crashing. With consumers confused about how to tell the difference, how can a market leader like De Beers regain its sparkle ...
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