LONDON — The De Beers diamond jewelry brand is facing the future with a new name, a fresh focus and a campaign that aims to reflect its multicultural origins. The company, which launched in 2001 as De ...

Fresh, authentic campaign connects the journeys of ‘Zillennial’ couples, who are leading the engagement recovery, with the incredible journey that natural diamonds take as the ultimate symbols of ...

Although diamonds may be forever, Academy Award-winning actress Lupita Nyong’o is showcasing its “transformative power” for an impactful cause. She will also stun in its new brand campaign, “De Beers: ...

Mining company De Beers has abandoned its diamond exploration at the Western Athabasca Basin in Saskatchewan. Earlier this year, De Beers signed an agreement with CanAlaska — a company that had staked ...

De Beers Group is shutting down its company specializing in lab-grown diamonds as falling prices widen the gap with natural diamonds. The diamond company will close its brand called Lightbox, De Beers ...

Add Yahoo as a preferred source to see more of our stories on Google. The diamond business has been losing its luster of late and the industry’s largest producer wants to bring some of the shine back.

PARIS — De Beers has called time out on its test-run of lab-grown diamond engagement rings, the company said Wednesday. Going forward, its lab-grown subsidiary Lightbox will continue to focus on its ...

Botswana is reportedly seeking a controlling stake in the leading diamond producer De Beers, potentially complicating Anglo American's (OTCQX:AAUKF) plans for the sale. The sharp downturn in the ...