The data dealers are privy to in their businesses on a day-to-day basis continues to grow at a rapid rate. Some see capturing and using this data as a huge benefit, and some are still baffled by the ...

Many car dealers are having a difficult time using data insights from automotive research successfully because of a range of different problems, according to new research by Cox Automotive. The Cox ...

Virtually every auto dealer knows data is a powerful tool for their business. They’re just not quite sure how to use it. That’s perhaps the biggest takeaway from Cox Automotive’s 2024 Power of Data ...