We're constantly on the hunt for new ideas in gearhead land, but with this one, we may have been a little slow on the uptake. After all, we've seen it on the Power Tour bus for like five years, not to ...

Getting a custom-built rod from Wayne Fowlkes always came with a bonus. Fishing stories. Fowlkes loved to hear them, loved to tell them. “I remember the day I met him at his shop to have two rods ...

Pop-up ads can be a real annoyance. But for Kevin Landry of Green Bay, a pop-up ad led him to start his business, Big Bear Custom Rods. “I started building rods about 10 years ago," he said. "Even ...