Walmart is testing ads in its new AI shopping agent, Sparky. The effort could lead to the monetization of chat experiences, ...

Discover Walmart’s AI-powered Sparky shopping tool with new ad features, product recommendations, and personalized ...

Walmart is testing ads inside its AI shopping agent Sparky, inserting Sponsored Prompts into chatbot-powered recommendations ...

Walmart confirmed on Friday that it is not advertising on X, the social media platform owned by Elon Musk and formerly known as Twitter. “We are not actively advertising on X. This is not about a ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Walmart's new "Who Knew?" campaign, starring Walton Goggins ...

Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. Viewers will be able to scan QR codes that ...