This may come as a surprise, but as a creative and an owner of a CPG design agency, I actually love AI. I just recognize its limitations. For me, those limitations are even embedded in the term ...
NEW YORK and LONDON, Jan. 27, 2026 (GLOBE NEWSWIRE) -- With speed and focus, U.S. and U.K. brands and their advertising partners are planning and implementing creative intelligence (CI) solutions and ...
In today’s rapidly evolving marketing landscape, creative intelligence has emerged as the next frontier, fundamentally transforming how brands connect with their audiences. In a panel discussion with ...
Alison.ai introduces Preflight Plus, a tool designed to evaluate video ads before they go live. By applying its Creative Genome technology to structured performance frameworks, the platform helps ...
Creative, labeled as ‘non-working’ media, is responsible for driving 40-70 per cent of an advertising campaign’s performance, yet it has been deprioritised and undervalued. Global advertising spend is ...
In Creative Intelligence, Bruce Nussbaum argues that building a space away from normal activity, where people trust each other and agree to behave by a different set of rituals, is key to enhancing a ...
In this age of AI-driven instant creation, Prasoon Joshi reminds us that humans, not machines, hold the reins of ‘the unexpressed’ — a key ingredient of creativity ...
When the world feels volatile, it's tempting to double down on what's familiar: performance metrics, hard data, and a proven business playbook. But this instinct often comes at the cost of the skill ...
For forward-thinking collaborators, it's important to recognize the different kinds of intelligence that can help you improve your synergistic skills. Historically, we’ve primarily looked at ...
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