Crafting effective vision and mission statements is one of an organization's most important undertakings. These statements provide brand identity for internal audiences, external stakeholders and ...

First off, exactly what is a vision statement? Well, simply put it’s the vision you have for your business or company and encapsulates what it is you are trying to build. A vision statement is ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brendan P. Keegan Do you ...

In 1961, President Kennedy stood before an audience in Congress and countless Americans on their televisions and proposed that the United States "should commit itself to achieving the goal, before ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Every business needs a vision statement that summarizes its purpose. Your vision statement should also neatly wrap up your strategy or what’s special about you — that is, your market differentiators.

With the new year approaching and everyone flaunting the last 365 days of achievement on social media, it's natural to feel like time is flying by. One trend you might have seen recently is people ...

The following is reprinted with permission from AchieveIt. Is vision important? Based on the hospital vision statements that have come across our desks recently, we are beginning to wonder whether ...