Similar products and extreme competition within the cosmetics industry often requires a marketing mix more closely resembling 4 C's than it does the traditional 4 P's. The 4 C's model, which reflects ...

Cosmetics are a major expenditure for many women, with the cosmetics industry grossing around 7 billion dollars a year, according to a 2008 YWCA report. Cosmetic retailers design advertising to alter ...

Wait, what? Cosmetics? Yes, you read that right, Sparky. In my recent chat with Kevin Hochman, Chief Marketing Officer, KFC U.S. at Yum! Brands we talked about marketing, of course but also cosmetics ...

From pyramid walls, we know that cosmetics have a history that stretches back to before 4000 B.C. So, it shouldn’t come as too much of a surprise that the industry is sometimes a bit slow to adapt to ...

Had I been able to comment on Richard Weller’s article on the classification of cosmetics (3 May, p 18) before it was published, I may have been able to forestall some misunderstandings. It is true ...

From 2014 to 2019 the Indian homegrown cosmetics brand SUGAR came a long way. In an exclusive conversation with Vineeta Singh, CEO, SUGAR Cosmetics, she talks about the brand's journey, vision, ...