Beauty ads promise flawless skin, perfect lashes, and dramatic results—but how much of it is real? In this video we take a closer look at some of the most misleading beauty ads online. A professional ...

Add Yahoo as a preferred source to see more of our stories on Google. Tarte Cosmetics is facing backlash after customers accused the company of using a filter on an ad for its newest product drop. In ...

Add Yahoo as a preferred source to see more of our stories on Google. A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the ...

“Clinically Proven.” “Breakthrough Technology.” “Ten Years of Genetic Research.” These are phrases you might expect to find in the pages of Scientific American. But these descriptions also show up in ...

Cosmetics brand e.l.f. apologized on Wednesday after social media users slammed it for using stand-up comic Matt Rife in a recent ad. After the brand published the ad on social media platforms earlier ...

Five-year-old Hero Cosmetics made $100 million in sales in 2021, much of it on Amazon. Aaron Mizrahi leads Hero Cosmetics' Amazon ads operation in the cutthroat skin care category. He shared how his ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand’s new commercial, Rife and drag queen Heidi N Closet star as ...