Stravito gets conversational with AI Personas that surface richer insights from market research - SiliconANGLE ...

More than half of market researchers now use synthetic data to broaden scope and accelerate insights, reserving live panels ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Circana LLC ™ recently released its 40th annual "Eating Patterns in America" report, revealing how economic uncertainty and consumer resilience are reshaping food and beverage consumption patterns.

Mixed signals continue to come from the housing market. The S&P Cotality Case-Shiller National Home Price Index, which measures home prices across the country, rose 1.7% in the 12 months through July, ...

Concerns about the labor market and price pressures sent consumer confidence to a five-month low in September.