Music, white noise and bedtime stories are often promoted as easier ways to help people sleep better. Many of these tools are found in popular sleep apps and are marketed as low-risk wellness products ...

On an average day on Spotify, megastars like Olivia Rodrigo and Drake routinely rack up the biggest stream counts. But in recent weeks, a new name has captured the attention of digital marketers who ...

Sleepmaxxing, according to the Merriam-Webster Dictionary, is “The use of practices and devices purported to help increase the quality and quantity of sleep.” We’ve all been there. It’s 2 a.m. and you ...

YouTube has managed to sew itself into the very fabric of millions of users' lives. We want our favorite YouTubers' content much as we do TV shows: when eating, during leisure time, and even carving ...